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Elimina: GBC Curious Minds edu campaign on Social Behaviour

By Kofi Sekyiama Pobee

As part of its vision to empower and engage the youth, and to respond positively and adapt to changes in society, GBC’s Curious Minds Program, in partnership with UNICEF, has organised a day’s forum on Social Behavioural Change at Bantuma in Elmina.

Vices such as drug addiction, teenage pregnancy, child neglect, and molestation, among others, seem to have become rampant in recent times. Hence, issues of behavioural and social change have become critical concerns, especially for civil society groups, due to their negative impacts on the younger generation.

For this reason, GBC Curious Minds education initiative, together with UNICEF, is embarking on a sensitisation campaign, across the regions, to help address these challenges through community engagements.

At a forum at Bantuma, a community in Elmina, in the central region, community members, including children, shared their thoughts on how social behavioural change can improve the wellbeing of the community.

The Project Manager of GBC-UNICEF Social Behavioural Change, Mr. Kingsley Obeng Keyere, spoke about the rationale of the education campaign.

He was hopeful that ”whilst community members are engaged in the discussions and coming up with ideas on how the change can impact positively on their wellbeing, will help the campaign to achieve its purpose”.

The Central Regional Director of the Ghana Broadcasting Corporation, Mr. Alex Ashie, urged parents to ”lead exemplary lives to help shape society because children copy a lot from society and from adults as well”.

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